Well, we’re sure Puma is happy with their decision of making Rihanna their Creative Director. Just last year, the sneaker company added Riri to their team and reports have just announced that over this past year, Puma beat their average projections by a nice $34.5 million!
It’s no mystery why this is. Rihanna’s latest collection of “Creeper” and “Eskiva” sneakers were completely bought out from every shelf.
Puma now has a “Fenty by Rihanna” collection on the way for 2016. Maybe Pumas are the new sneakers of the year!
Which shoe company do you think will be on top this year?
The post Rihanna brings in $34M to Puma appeared first on RnBass.
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